AHARA WELLNESS & RECOVERY
BRANDING
Carmen came to me with something really special on her hands. Ahara Wellness and Recovery is a collective wellness space in Tumbarumba NSW, bringing together allied health practitioners, natural therapists, mindful movement classes, and recovery treatments all under one roof. The kind of place their community had never really had access to before.
The name said it all. Ahara is the Sanskrit word for nourishment, and not just the food we eat, but the thoughts, emotions and sensory experiences we absorb every day. Carmen needed branding that could hold the weight of that meaning, something that felt as considered and intentional as the space she was building.
The goal was simple but not easy: get seen by the right people, build trust at first glance, and draw their community in.
The Brief:
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Brand Design
Brand Strategy
Stationery Design -
April 2025
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Tumbarumba, New South Wales, Australia
The Outcome:
What Carmen has built in Tumbarumba is genuinely one of a kind for their region, and the branding needed to reflect that. We worked through a few concepts together to make sure we really landed on something that felt true to Ahara's depth and purpose.
The result is a brand identity that speaks directly to the people Carmen is here to serve, one that feels as warm, considered and welcoming as walking through her doors for the first time. 🤎
KIND WORDS:
“I have worked with Jessica on two projects and found her very professional and knowledgeable. .”
My recent re-brand of a 14 year old business was a little daunting but Jess knew all of the right questions to ask, listened to feedback and nailed the brief. Highly recommended.
Carmen - Ahara Wellness + Recovery