FREE 5 DAY CHALLENGE
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DEC 8TH-12TH 2025
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FREE 5 DAY CHALLENGE ⁕ DEC 8TH-12TH 2025 ⁕
What your brand needs to say before it knows how to look.
FREE | December 8-12th 2025 | Email-based
The perfect end of year reset for small business owners ready to understand who they are and what their brand actually needs.
You didn't start a business because you loved DIY-ing Canva templates and hustling for $500 projects.
You started because you're GOOD at this. Because you saw a gap. Because you knew you could do it better.
You've been in business a few years now. You're booking clients. Your work is good—really good.
But you’re struggling, big time. Maybe it's the brand you put together when you were just starting out. Maybe it's that your visuals don't quite match who you've become as a business owner.
Maybe you just know there's a gap between the quality of your work and how you're showing up online.
Maybe you just have ZERO idea, showing up on a hope and a prayer, hoping something sticks.
You're not alone in this.
Most brands build their brands the same way: pick some colours, create a logo, throw up a website, and hope it all works.
And it does work... for a while.
5 Days to Understand What Your
Brand Actually Needs
Most people start with: "What colours should I use?" We're starting with: "What story are you trying to tell?" Because once you understand the STRATEGY, the visuals become clear.
Daily Breakdown:
DAY ONE
Your Origin Story
Uncover why you started—and what that reveals about what makes you different. This isn't just your "about me" story. It's the foundation of your entire brand message.
DAY TWO:
Your Identity Shift
Define where you're going, not just where you are. Your brand needs to support your next level, not keep you stuck where you started.
DAY THREE:
Your Audience Mirror
Get clear on who you're really for—beyond demographics. What are they feeling? What do they need to hear from you? This is where messaging starts to click.
DAY FOUR:
The Disconnection Diagnosis
Look honestly at what your brand is actually communicating vs. what you want it to say. This is the "aha moment" day where things start making sense.
DAY FIVE:
Your North Star
Distill everything into one core message—your brand's North Star. This becomes the filter for every decision moving forward.
AFTER THE CHALLENGE:
Celebrate! Cos now you have a solid foundation for your brand and a guiding light to use in every decision and marketing effort.
Get organised for 2026 and sign up today:
Challenge begins Monday December 8th 2025
SO, what do I get?
This is a version of the same strategic process I use with every client before designing anything.
I'm teaching you how to do it yourself.
✓ 5 daily email prompts with clear guidance and examples
✓ A Google Doc workbook where you'll capture your insights (this becomes your brand strategy foundation)
✓ Private Facebook Group for daily support, encouragement, and behind-the-scenes during the challenge week.
✓ Brand Readiness Checklist to help you figure out what to prioritise next
✓ Focus and a clear picture on what your brand actually needs (not just what you think it needs)
✓ Challenge week bonuses, and prizes for most engaged ready to take action in their brand
FAQS
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The challenge runs live December 8-12, and there's something great about doing it alongside everyone else. But the prompts don't expire - you can work through them whenever works for you.
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This isn't about being a "good writer." It's about thinking through questions and being honest with yourself. If you can write in a Google Doc, you can do this.
Side note: I also recommend staying AWAY form AI Tools for this (ChatGPT etc) whilst these can be good in some instances, this process is all about YOUR voice - not a robots. You’ll end up sounding exactly like everyone else, which defeats the purpose.
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This is a self-guided challenge, so I won't be reviewing individual submissions. But I'll be active in the Facebook Group sharing insights, prompting daily and answering general questions throughout the week.
If you would like to share your findings within the group - You’re more than welcome too! -
You'll have a clear understanding of what your brand needs. From there, you have options:
1. Take what you learned and implement it yourself
2. Book a Story Review Audit for professional feedback ($225)
3. Apply for The Prologue Collection if you want help bringing it to life (Q1 2026 spots) There's no pressure. The goal is for you to get super clear on your brand, whether you work with me or not.