FREE 5 DAY CHALLENGE
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FREE 5 DAY CHALLENGE ⁕ SIGN UP ⁕
NEXT LIVE ROUND: APRIL 27TH - MAY 1ST
Almost 12 months full-time in the studio, and the conversations I'm having with creative business owners are all starting to sound the same:
"I almost closed my business last year because my marketing wasn't working.
I couldn't see how it would grow."
"I'm torn between what I feel I 'should' say professionally vs. how I'd actually say it conversationally."
"I want to add more authenticity to our brand and showcase more behind-the-scenes,
but I don't know how."
"I'm a details girl and I struggle to explain what I do without over-explaining everything. I need to know how to make people think 'Holy shit, I NEED to work with her.'"
This challenge exists because of these conversations.
You didn't start a business because you loved DIY-ing Canva templates, hustling for work in your DMs late at night or chasing your tail hoping to hear that magical
‘ca-ching’ noise on your Shopify Store.
You started because you're GOOD at this. Because you saw a gap.
Because you knew you could do it better.
Over 5 Days get down into the nitty-gritty and relearn your ‘why’
Most people start with: "What colours should I use?" We're starting with: "What story are you trying to tell?" Because once you understand the STRATEGY, the visuals become SO clear.
Daily Breakdown:
DAY ONE
Your Origin Story
Uncover why you started—and what that reveals about what makes you different. This isn't just your "about me" story. It's the foundation of your entire brand message.
DAY TWO:
Your Identity Shift
Define where you're going, not just where you are. Your brand needs to support your next level, not keep you stuck where you started.
DAY THREE:
Your Audience Mirror
Get clear on who you're really for—beyond demographics. What are they feeling? What do they need to hear from you? This is where messaging starts to click.
DAY FOUR:
The Disconnection Diagnosis
Look honestly at what your brand is actually communicating vs. what you want it to say. This is the "aha moment" day where things start making sense.
DAY FIVE:
Your North Star
Distill everything into one core message—your brand's North Star. This becomes the filter for every decision moving forward.
AFTER THE CHALLENGE:
Celebrate! Cos now you have a solid foundation for your brand and a guiding light to use in every decision and marketing effort.
What's Inside The Challenge
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What's Inside The Challenge •
5 DAYS OF EMAIL PROMPTS
With clear guidance on how to uncover your brands story and helpful examples.
DIGITAL WORKBOOK
Where you'll capture your insights (this becomes your brand strategy foundation).
PRIVATE COMMUNITY
To meet other business owners in the same boat, bounce ideas and give encouragement and feedback to others!
FOCUS & A CLEAR PICTURE
On what your brand actually needs (not just what you think it needs)
BRAND READINESS CHECKLIST
To help you figure out what to prioritise next
This is a version of the same strategic process I use with every client before designing anything.
I'm teaching you how to do it yourself.
Feedback from past challengers - so many gems uncovered!
FAQS
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Not at all! You’ll receive daily prompts in your inbox from the time you sign up, if you do them daily, or wait until you have all 5 days to complete them, thats totally up to you. The prompts don't expire - you can work through them whenever works for you.
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This isn't about being a "good writer." It's about thinking through questions and being honest with yourself. If you can write in a Google Doc, you can do this.
Side note: I also recommend staying AWAY form AI Tools for this (ChatGPT etc) whilst these can be good in some instances, this process is all about YOUR voice - not a robots. You’ll end up sounding exactly like everyone else, which defeats the purpose.
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This is a self-guided challenge, so I won't be reviewing each individual sign up. But I'll always reply to your email if you’re feeling stuck or have a question.
If you’d like me to go over your findings at the end, you can book a Story Review with me, a custom brand audit - click here for more info -
You'll have a clear understanding of what your brand needs. From there, you have options:
1. Take what you learned and implement it yourself
2. Book a Story Review Audit for professional feedback
3. Apply for The Prologue Collection if you want help bringing it to life (Q2 2026 spots) There's no pressure. The goal is for you to get super clear on your brand, whether you work with me or not.