BRAND + WEBSITE + SYSTEMS, UNTANGLED AND REBUILT TOGETHER
Your next big idea shouldn’t need another workaround.
The Signature Chapter untangles your brand, website and the systems behind them, then rebuilds them to work together — so your business is ready to support whatever you decide to do next.
Join the waitlist for Q1 2027 intake
BRANDING
•
WEBSITE
•
EMAILS
•
DOMAINS
•
MIGRATIONS
•
TECH GREMLINS
•
BRANDING • WEBSITE • EMAILS • DOMAINS • MIGRATIONS • TECH GREMLINS •
So you think you need a new website huh?
Well after building websites and designing brands for the last 10 years I know that feels true... but usually, your website is just the evidence that things in your business could be SO much better.
Does any of this sound familiar?
You've stopped updating your website because it's become "future you's problem." A service you haven’t offered since 2023 is still on there, your pricing needs updating... but every time you log in, it feels like opening a cupboard that's about to avalanche. So you close the tab and tell yourself you'll do it next month.
Adding one new product somehow turns into a two-hour job. You're duplicating another product, checking three different settings, making sure inventory hasn't disappeared and crossing your fingers when you hit publish.
There's one page on your website you're sh*t scared to touch. It works, most of the time. Changing one sentence somehow breaks the spacing, so you leave it.
Payments still involve a manual step somewhere, invoicing separately, chasing a bank transfer, taking card details over the phone, because your website was never quite set up to just take the payment itself.
Your SEO used to be solid, but between renames, page changes, and years of quick fixes, you're honestly not sure what Google knows about you and why it’s showing a random services page you don’t even use anymore.
Or maybe you didn't even build this mess yourself. You bought the business, and months in, you're still finding logins, tools, and workarounds nobody thought to mention when you took over.
There's one process in your business that only you know how to do. Because nobody else understands all the weird little steps. "You have to save it first... no don't click that... refresh the page... then it'll appear." You've stopped questioning why it's so complicated.
Your branding's been adjusted in pieces over time, a new logo here, updated colours there, so now your Instagram, website, and invoices all look like they belong to slightly different businesses.
The obvious thing and what makes this so hard to justify fixing... everything technically works. You’re making money, your clients are happy.
People are buying.
It's just harder than it should be. More manual than it should be. More complicated than it should be. You don't need rescuing. You just know your business deserves to operate in a way it actually needs to today, not how it did five years ago. If any of that hit a little too close to home,
Let’s get your brand and website caught up to the business you've actually built.
The Signature Chapter isn't for businesses just starting out. It's for the ones that have already proven themselves, the ones with momentum, loyal customers, a reputation they're proud of.
You've invested in branding or a website before and you made smart decisions with the information, budget, and stage you were at, at the time. Nothing you've built is wrong, it's just time for everything else to catch up to it.
If that’s where you’re at,
Get the whole tangled mess untangled and rebuilt as one connected system
•
Get the whole tangled mess untangled and rebuilt as one connected system •
Yes, I build your brand. Yes, I design your website. But I also map your systems, untangle your migrations, and fix the automations quietly breaking behind the scenes, because that's usually the part actually making everything harder than it should be.
BEFORE
AFTER
TOGETHER, WE’LL BUILD YOUR BRAND WORLD IN FIVE STEPS:
We start with
Phase Zero: The Untangling
Before I touch a single colour, logo, or layout, I map your business exactly as it exists today. Domains, hosting, email providers, platforms, the sticky note on your monitor reminding you (or anyone else brave enough to log in) not to touch a certain page.
If there's a process where only you know the steps, or a workaround nobody questions anymore because "that's just how it's always been done", this is where we find it.
You've probably gotten so good at compensating, knowing exactly when to manually adjust stock, exactly which app can't quite be trusted, that you've stopped noticing how much energy it actually takes. Competence can hide friction. This is where it gets found.
CHAPTER ONE: The Story
We go back to the foundation with fresh eyes. Who you're actually speaking to now, what's changed since you started, where the gap sits between how your business operates today and how your brand is currently representing it.
This is where we work out why customers keep asking questions your website should already be answering.
CHAPTER TWO: The Identity
Using the strategy from Chapter One, I build a visual identity that's cohesive, distinctive, and finally, fully yours. Every choice, colour, typography, the logo suite itself, made with a reason behind it. Instead of holding onto visuals that no longer fit the business you've built, you'll have a system that holds up under the scale you're actually operating at now.
And if you’re itching for the inclusions, the full breakdown of what's included lives further down the page 🥰
CHAPTER THREE:
The Website & Systems
This is where your story, visuals, and strategy get translated into a website that functions the way a growing business actually needs it to.
If there's a migration, a rename, or years of old content to sort through, that's handled here too, properly, redirects mapped, domains and email moved without a hitch.
This is where adding a new product stops being a two-hour job, and that page you've been scared to touch finally gets fixed properly.
CHAPTER FOUR: The Launch
Once your brand and website are complete, we move into handover and launch, so you're not just given the keys, you actually know how to drive (beep beep!).
You'll receive:
Full ownership and access to your website — nothing's held hostage behind someone else's login or licence
Walkthrough training videos — you're never guessing what a button does six months from now
Guidance on editing and managing your site — small updates don't mean waiting on someone else's schedule
One week of post-launch support — if something feels off after launch, you're not solving it alone
I don't hand over files and step away. You'll actually understand what you've been given, and feel confident showing up inside it.
After we’ve built your
Signature Chapter…
You’ll stop manually following up every online order, because the systems actually talk to each other now.
You’ll have a brand story and visual identity that actually make sense together, instead of piecing things together from different seasons of your business.
Your rename, migration, or platform change has actually been handled properly, not patched together and quietly hoped for the best.
Have no pages left that you (or anyone else) has been too scared to touch.
You're not the only one who understands how your own business runs behind the scenes.
The next time something in your business grows or changes, you've got the foundations to grow with it, instead of finding another workaround.
Adding a new product, a new service, a new offer, stops being a two-hour ordeal and just becomes something you do.
Q1 2027 dates launch this December!
Two options, for two very diffent types of biz:
The Studio:
Branding + Squarespace Website
For service-based and creative-led brands where the website acts as a studio, portfolio, or digital home.
BRAND
Brand strategy and narrative direction
1:1 Phase Zero Strategy Call (Or in person if you’re local)
Full Brand Suite (Primary,Secondary, Brand Marks)
Brand Assets (Patterns, Illustrations)
2 x Branded Assets (eg. Email Signature,Thank You Card)
WEBSITE
Website flow, structure, and wireframes
Copy prompts and guided structure support
5 Page Custom Squarespace website build
Mobile optimisation and conversion-conscious layouts
Recorded Website Lessons and 1 week post handover support
BEST FOR:
Established personal brands, creatives, consultants, studios and service-based businesses whose current brand and website no longer reflect the depth of the business they’ve built.
Investment: From $9,500 AUD
The Storefront:
Branding + Shopify Website
For product-based and ecommerce brands where the website functions as a considered, high-performing storefront.
Inclusions:
BRAND
• Brand strategy and narrative direction
• 1:1 Phase Zero Strategy Call (Or in person if you’re local)
• Full Brand Suite (Primary,Secondary, Brand Marks)
• Brand Assets (Patterns, Illustrations)
• 2 x Branded Assets (eg. Email Signature,Thank You Card)
WEBSITE
• Ecommerce Strategy + Customer Journey Planning
• Copy Prompts + Guided Content Support
• Custom Shopify Design + Build
• Product, Collection + Navigation Setup
• Up to 3 App Integrations
• Essential Ecommerce Automations
• Payment + Checkout Configuration
• Mobile Optimisation + Pre-Launch Testing
• Website Training + Handover Support
BEST FOR:
Established ecommerce brands, artists and product-based businesses ready for a cohesive brand and strategic online store that feels intentional, functions beautifully and makes buying easy.
Investment: From $11,500 AUD
★★★★★
Don’t just take it from me though..
“It has elevated my business more than I thought was possible.”
“You listened so deeply to my ramble of thoughts that you were able to understand my business goals and put them into words that captured my desired messaging completely. I really felt that it was a collaboration.
At first, I thought branding was an expense I could save and just figure out myself. I am so glad I went with it anyway. It has been worth every dollar (and then some!) and has elevated my business more than I thought was possible.”
Anna, ARA
The Signature Chapter is for you if:
You've got two websites running at once and honestly can't remember why, or what happens if you finally turn off.
You've got a spreadsheet whose only job is keeping two systems talking to each other, and you've quietly accepted that's just how it works now.
You've got a sticky note on your monitor (or told the one contractor who touches your site) not to go near a certain page, and at this point, nobody even asks why.
You're a photographer (or something similar) and you've manually sent your own wedding guide to a DM enquiry at 11pm, because the automation that's supposed to do it hasn't worked properly in months and you've stopped trying to figure out why
You're changing your business name and the thought of losing years of SEO, or breaking every email that's ever gone out under the old one, makes you feel a little sick to the stomach.
Someone buys from you online and you still have to manually follow up by email afterwards, because nothing's actually connected.
You're juggling retail, online, POS, maybe wholesale too, and you know in your gut those systems should be talking to each other and aren't.
You've got an enquiry form that goes absolutely nowhere useful, so you've trained yourself to check three different inboxes just in case someone's fallen through the cracks
You bought this business from someone else, and months in, you're still finding logins, tools, and workarounds nobody thought to mention when you took over.
This isn’t for you if:
You've never worked with a designer before and this would be your first brand or website ever, that's a different kind of project, and a different kind of budget. The Prologue Collection is built for exactly that stage, start there instead.
You want it done in two weeks flat with no back and forth, migrations and rebuilds need a bit of breathing room to be done properly.
Nothing's actually changed in your business and you're after a simple refresh rather than a full rebuild, that might mean this isn't quite the right fit, but chat to me first before assuming that, sometimes what feels like "just a refresh" turns out to be more than that.
You're choosing based on who's cheapest or fastest, rather than who can actually hold the whole, tangled picture.
UNSURE? FEEL FREE TO REACH OUT FOR A CHAT
•
UNSURE? FEEL FREE TO REACH OUT FOR A CHAT •
Meet Your Designer
Hey, I’m Jess
Before any of this, I spent years in hospitality. Saturday nights with 250+ meals flying through the kitchen, bars four deep, three problems happening at once. You learn pretty quickly that standing still isn't an option, and I've carried more of that into this business than I realised.
I actually like the complicated bits. The projects where everything feels a little tangled, where we have to zoom out before we can move forward at all. Maybe that's why I've started saying the website usually isn't the biggest problem, it's just the evidence.
That's the whole reason The Signature Chapter exists. Not to just hand you a nice new brand and website, but to actually sit with the tangled parts of your business until they make sense again.
Questions you might have at this stage
-
That's exactly what Phase Zero is for. Whatever you're currently running on, WordPress, an old builder, something homemade years ago, gets mapped and migrated properly as part of the project. You don't need to arrive already sorted.
-
Yes. Full ownership and access to your website, brand files and accounts. Nothing held hostage behind someone else's login. You'll also get walkthrough videos and post-launch support, so you actually know how to drive the thing, not just hold the keys.
-
Absolutely! The Signature Chapter isn't an off-the-shelf template or a one-size-fits-all package.
Your brand identity and website are designed specifically for your business, its customers and where you're heading next. From the strategy and creative direction through to the website design and build, every decision is made with your business in mind.
We might use existing platform functionality, themes or third-party tools where they make sense, but the overall experience is thoughtfully tailored to you.
-
That's completely okay! In fact, you don't need to arrive with a perfectly mapped-out plan or a list of everything that needs fixing.
You might know your website isn't quite doing what you need it to anymore, or that things behind the scenes have become a little more complicated than you'd like. You don't necessarily need to know why.
That's exactly why we start with The Untangling. We'll look at what you've already built, what's working, what's getting in the way and what actually needs attention before we jump into designing anything.
You bring the business. I'll help you figure out what it needs.
-
The Signature Chapter is built as one connected process on purpose, story, identity, website, systems, because that's what actually holds up long term. If you're genuinely only after one piece, it's worth a chat first, sometimes what feels like "just the website" turns out to need the rest too, and sometimes it doesn't.
You might be suited to a custom package, if so please enquire and we can talk about your specific situation
-
Yes, usually distance is no issue, reach out and we can chat about whether it's a good fit given time zones and any local platform quirks.
-
Yes, usually payment plans span across this project timeline, split into 2, 3 or 4 payments.
-
This is the one that keeps people up at night, and fair enough. Done properly, a rename or migration doesn't have to wipe out what you've built. Redirects get mapped, domains and email get moved carefully, and nothing gets switched off until we know what it's connected to.
Have another question? Jump into my DMs
You've come this far. What's next?
Maybe you've been thinking about making some changes for a while. Maybe reading this page has made you realise there's a little more to untangle than you first thought. Either way, you don't need to have all the answers just yet.
The Signature Chapter is opening its next project spots for 2027. If this feels like the kind of work your business needs, I'd love to hear from you.
Join the waitlist to be the first to hear when 2027 project enquiries open. No commitment required.