BRAND STRATEGY, BRAND IDENTITY + WEBSITES FOR ESTABLISHED BRANDS
Your brand’s been in its ‘soft-launch era’ long enough.
Let’s give it the glow-up, guts, and game plan to be the lead character in your niche — no more understudy energy.
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THE SIGNATURE CHAPTER
• THE SIGNATURE CHAPTER
Let me guess….
→ You’ve been tweaking your Canva graphics on loop..
→ Avoiding your website like it’s an ex..
→ Hoping that a new font or colour palette might magically fix things..
But the truth is, if your brand doesn’t feel like you — it’s always going to feel hard to show up.
The Signature Chapter
Is how you stop patching and start building — with a brand (and website) grounded in your story, your strategy, and where you’re really headed. Through a collaborative process, we'll delve into your brand's story, ensuring every visual element aligns with your evolved identity.
THIS SOUND FAMILIAR?
You open your inbox hoping for a new enquiry…and it’s tumbleweeds. Again.
You keep getting DMs from people who aren’t your ideal client,
or who ghost when you share your pricing.
You want to show up online but have no idea what to say, so you overthink…
and end up saying nothing.
Your website feels like a mismatched moodboard from five versions of your business ago — and you avoid linking to it unless you have to.
You dream of raising your prices and booking better clients, but your brand just doesn’t back it up and you don’t have the time (or headspace) to figure it out alone.
If you’re nodding along,
The Signature Chapter
was made for you. apply for your spot today.
CHOOSE YOUR OPTIONS
Foundations
BRANDING ONLY:
Brand Story & Strategy Handbook✅
Creative Pathway (Moodboard + Direction) ✅
Full Visual Identity Suite
(Logos, colours, fonts, guidelines) ✅
Personalised Brand Wrap-Up ✅
(Final files + launch support)
Website Flow & Wireframes❌
Copywriting Prompts + Structure Support ❌
Squarespace Build & Launch ❌
Website Walkthrough/Tutorial Lessons ❌
Ideal For Creatives ready to clarify and elevate their brand without a full website (yet).Creatives ready to fully reintroduce themselves with a brand and site that finally feels like them.
Investment: $4200 AUD
Full Expression
BRAND + WEBSITE COMBO
Brand Story & Strategy Handbook✅
Creative Pathway (Moodboard + Direction) ✅
Full Visual Identity Suite
(Logos, colours, fonts, guidelines) ✅
Personalised Brand Wrap-Up ✅
(Final files + launch support)
Website Flow & Wireframes ✅
Copywriting Prompts, Custom GPT + Structure Support ✅
Squarespace Build & Launch ✅
Website Walkthrough/Tutorial Lessons ✅
Ideal For Creatives ready to fully reintroduce themselves with a brand and site that finally feels like them.
Investment: $6500 AUD
SAVE $900 BY BUNDLING!
🌵
No more tumbleweed enquiries. We get clear on your message and ideal client from the start — so your brand speaks directly to the people who are ready to book.
🤯
No more “what do I even say?” panic. With your Brand Story & Strategy Handbook, you’ll know how to talk about your work and who you’re talking to — so content finally feels easy.
🫣
No more attracting the wrong clients. Your story-led strategy and visual identity are built to magnetise the right people — and quietly filter out the rest.
🙈
No more website shame. Whether you choose Foundations or go all-in with Full Expression, your brand will reflect who you are now — and support where you’re going.
🤝
No more piecing it all together alone. This is a collaborative process, start to finish. You’ll feel guided, supported, and creatively held — with a final brand (and website) that makes showing up feel good again.
It’s time to stop patching the old version of your brand — and start building the aligned one you’ve grown into.
4 SPOTS REMAIN FOR 2025
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APPLY NOW
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4 SPOTS REMAIN FOR 2025 • APPLY NOW •
You don’t need another Canva refresh.
You need to start your Signature Chapter.
Because this isn’t about tweaking your colours or crossing your fingers that your next post finally lands. It’s about building a brand (and website) that reflects who you are now — not who you had to be when you were just getting started.
From hidden gem to recognised brand.
From guessing to grounded.
From “meh, I guess this works” to
“this finally feels like me.”
If you're ready to show up with clarity, confidence and consistency —
The Signature Chapter is for you.
Hey, I’m Jess!
MEET THE DESIGNER
Brand storyteller, design strategist, and your creative co-pilot inside The Signature Chapter.
I help heart-led creatives go from "this kind of works…” to “this is SO me.”
With a background in marketing, hospitality management, and more than a decade of playing with colour palettes and crafting connection-first brands, I built this offer to help you finally feel seen — online and off.
Because your work deserves to be known for more than just being “nice” — it deserves to stick in people’s minds, spark action, and build a business that actually feels like you.
Other brand and website services give you a polished surface.
This? This is the rewrite.
The Signature Chapter is where your story gets clearer, your visuals get sharper, and your message starts landing with the people it’s meant for.
Here’s what makes this chapter different:
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Before we touch a colour or font, we uncover the real narrative: what you stand for, where you're going, and who your work is really for. The brand follows you — not a trend.
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This isn’t “send me a questionnaire and wait.” This is dialogue, mood boards, reflection, and design rooted in meaning. You’re part of it — every step.
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You’ll walk away with a brand that reflects who you actually are - not just a Pinterest board come to life.
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Your Brand Story & Strategy Handbook gives you the language, voice, and clarity to confidently share what you do and why it matters. No more “I don’t know what to say” spirals.
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Because when your brand feels like home, showing up stops being scary… and starts feeling natural.
This is a chance to step fully into the creative you’ve become.
Your next chapter starts now.
“Before working with Jess, I had a vision — but I didn’t know how to fully express it.”
Through her thoughtful, story-led process, she helped me clarify my brand identity in ways I hadn’t even imagined. I felt completely supported at every step, and the final result truly reflects the heart of my business. Since launching, the feedback has been incredible — and I finally feel proud and confident sharing my brand with the world.
“I’ve worked with Jess across a few businesses now, and every time, the process has been seamless, thoughtful, and so easy to trust.
Most recently, she brought my new brand, Hair Kind, to life — not just visually, but with launch support that made everything feel achievable. Jess really gets what makes a brand feel like you, and the tools and guidance she provided helped me confidently use every element post-launch. If you want branding that feels truly personal and considered, Jess is it.
“Working with Jess on my new brand and website was everything I didn’t know I needed.
She understood my vision so deeply that she nailed the branding on the first go — it was even better than I imagined. The process felt smooth, collaborative, and genuinely exciting, and I felt supported every step of the way. The final result? A brand that feels like home, and a website I’m proud to share.
Let’s break it down — here’s exactly what’s inside your Signature Chapter.
Two paths. One aligned, story-led brand experience built just for you.
Two paths. One aligned, story-led brand experience built just for you.
Which path is right for you?
Foundations
BRANDING ONLY:
Brand Story & Strategy Handbook✅
Creative Pathway (Moodboard + Direction) ✅
Full Visual Identity Suite
(Logos, colours, fonts, guidelines) ✅
Personalised Brand Wrap-Up ✅
(Final files + launch support)
Website Flow & Wireframes❌
Copywriting Prompts + Structure Support ❌
Squarespace Build & Launch ❌
Website Walkthrough/Tutorial Lessons ❌
Ideal For Creatives ready to clarify and elevate their brand without a full website (yet).Creatives ready to fully reintroduce themselves with a brand and site that finally feels like them.
Investment: $4200 AUD
Full Expression
BRAND + WEBSITE COMBO
Brand Story & Strategy Handbook✅
Creative Pathway (Moodboard + Direction) ✅
Full Visual Identity Suite
(Logos, colours, fonts, guidelines) ✅
Personalised Brand Wrap-Up ✅
(Final files + launch support)
Website Flow & Wireframes ✅
Copywriting Prompts, Custom GPT + Structure Support ✅
Squarespace Build & Launch ✅
Website Walkthrough/Tutorial Lessons ✅
Ideal For Creatives ready to fully reintroduce themselves with a brand and site that finally feels like them.
Investment: $6500 AUD
SAVE $900 BY BUNDLING!
🎯 Only 2 spots available for 2025.
Payment Plans available, up to 6 months.
Let’s create the chapter your brand’s been waiting for.
Not sure which is right for you?
Complete my Brand Alignment Quiz!
After The Signature Chapter, you’ll walk away with:
→ A foundation that can scale as your business grows
→ A brand that feels aligned, elevated, and unmistakably YOU
→ The confidence to market yourself at a higher level
→ A consistent brand experience that builds trust at every interaction
→ A visual identity that attracts premium clients effortlessly
→ Strategic language that makes your marketing more effective
RECENT PROJECTS
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RECENT PROJECTS •
🌱 This isn’t just a rebrand —
it’s your creative evolution.
You’ve built something real. You’ve refined your craft, served your clients, and proven your concept. Now? It’s time for a brand that reflects the creative you’ve grown into — not the one you had to DIY on the way up.
A brand that feels as intentional as your work. As aligned as your values. And as magnetic as the dream clients you're ready to call in. Because this next chapter isn’t about starting over. It’s about being seen for who you actually are — and showing up like you mean it.
Apply for your spot today:
FAQS
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The complete brand transformation typically takes 2-3 weeks from our kickoff date to final file delivery. This timeline allows for thorough strategy development, thoughtful design exploration, and refinement based on your feedback. I've carefully structured the process to be thorough without dragging on—because I know you're eager to launch your elevated brand.
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That’s exactly what this process is for. We start with story, not style — so even if you’re unsure how you want things to look, we’ll uncover what your brand needs to say first. You don’t need all the answers — just a willingness to explore.
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The package is collaborative by design. You'll be most involved during the beginning strategy phase and at key approval points during the design process. I've structured the collaboration to respect your time while ensuring your voice is fully represented in the final brand. Most clients find the process enjoyable and insightful rather than time-consuming.
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Yes! I offer flexible payment plans to make this investment feel manageable and ease-filled.
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Absolutely. If you’re not ready for a full website just yet, we can start with your brand — and when you’re ready to bring it online, we can build out your Full Expression. Foundations members get a special discount on website builds.
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Foundations is a 2 week process, while Full Expression is 4 weeks. We’ll map out the full project plan together before we begin.
Still got questions?
Send me a DM or drop into my inbox — I’m always happy to chat through what’s best for where you are right now.
📩 Send me a message
🌀 Ready to turn the page?
Whether you’re craving clarity, confidence, or just a brand that finally feels like you again... The Signature Chapter is here to help you begin, beautifully.
✨ Two tiers. One aligned transformation.
Let’s build the brand (and website) that matches who you’ve become.
Apply your interest today!