HAIR KIND

BRANDING • WEBSITE REFRESH

Maddie launched Hair Kind just over 12 months ago in August 2024, as a mobile wedding hairstylist in Albury. Within her first year, she was completely booked out for wedding season, secured a spot at an independent salon for bridal trials, and started collaborating with other wedding vendors.

Her challenge? The website she'd quickly put together to get started didn't match the premium mobile experience she was delivering. Brides were choosing her for the personalized, stress-free approach—having their dream stylist come to them with 15+ years of expertise—but her online presence wasn't telling that story.

She needed a brand and website that reflected what made Hair Kind different: bringing salon-quality results and genuine care directly to brides on their most important day.

https://www.hairkindthesalon.com/

The Brief:

  • Brand Design
    Brand Strategy
    Stationery Design
    Website Refresh

  • April 2024

  • Albury/Wodonga, NSW, Australia

"Hair Kind" text in elegant font on black background
HairKindSalon_BrandingRCP_2024-23.jpg
Stylized black "HK" monogram on a beige background.
Person styling woman's long, brown hair with hair clips and fingers.
Homepage1.jpg
A white card with an embossed letter "HK" placed on beige fabric.
Hair stylist working on a woman's hair in a bright room with white shutters.
White ribbon tied in a bow on a black card with the text "HAIR KIND."
Text reading "Hair Kind" with the slogan "My Kind • Your Kind" on a black background.
Stylized overlapping letters 'HK' on a beige background.
Tablet displaying 'Hair Kind' on a marble table next to a stylus and a cup of coffee on a wooden coaster.
About-Page.jpg
Black and white photo of a hand holding a strand of hair with a letter HK overlay.
IMG_9159.jpg
Business card for Hair Kind by Madellin Bell, a mobile event and wedding stylist, servicing Albury/Wodonga, with contact details and social media info.

The Outcome:

The rebrand positioned Hair Kind exactly where it needed to be in the competitive bridal market. We created sophisticated, timeless branding that photographs beautifully during bridal prep and speaks to the luxury of personalised mobile service.

The new website showcases her work in real wedding settings and makes booking seamless for bridal parties. Most importantly, it communicates the unique value of choosing a dedicated mobile specialist over traditional salon appointments.

Since launching, Maddie has maintained her fully-booked status while attracting higher-calibre enquiries from brides who understand and value the premium mobile experience.

The professional brand presence has also elevated her credibility for wedding expos and vendor partnerships, establishing Hair Kind as the go-to choice for discerning brides who want convenience without compromising on quality.

KIND WORDS:

“I’ve worked with Jess across a few businesses now, and every time, the process has been seamless, thoughtful, and so easy to trust.”

“ Most recently, she brought my new brand, Hair Kind, to life — not just visually, but with launch support that made everything feel achievable. Jess really gets what makes a brand feel like you, and the tools and guidance she provided helped me confidently use every element post-launch. If you want branding that feels truly personal and considered, Jess is it.”