PINK PADDOCK STORE
BRANDING • SHOPIFY WEBSITE
When Pink Paddock Store was acquired by new owners, they inherited a business running on two separate Shopify stores—one for wholesale, one for retail—creating a fragmented customer experience and operational headaches.
The challenge wasn't just technical; the brand identity needed to reflect their vision of becoming a beloved Australian stationery brand. They wanted to position themselves in that sweet spot between mass-market and ultra-luxe: boutique quality that felt accessible, with rural-inspired designs that had modern appeal.
The brief was to streamline everything—merge the two stores, upgrade to a premium Shopify theme, and create cohesive branding that could grow with their ambitious expansion plans across Australia.
The Brief:
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Brand Strategy
Brand Design
Stationery Design
Shopify Website ReDesign -
March 2025
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Wagga Wagga, NSW, Australia
The Outcome:
We sorted out their whole setup—combined everything into one slick website that handles both retail customers and wholesale buyers without anyone getting confused about where they should be shopping.
The rebrand gave them that perfect middle ground they were after: classy enough to stand out from generic cards, but not so fancy that people feel like they need a special occasion to buy them. The new branding has this lovely postal theme with elegant fonts that just feels right for a stationery business.
Now they're running one streamlined operation instead of juggling two separate stores, and the brand looks like it belongs on shelves across Australia. They've got the foundation they need to grow into that beloved Australian stationery brand they're aiming to become.